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	<title>Strategic Marketing</title>
	<link>http://www.epiphanymarketing.com/blog</link>
	<description>Musings from Epiphany Marketing, LLC</description>
	<lastBuildDate>Tue, 13 Jul 2010 16:17:58 +0000</lastBuildDate>
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		<title>3 Small Business Marketing Ideas for the Summer</title>
		<description><![CDATA[Ah summertime... the dog days of summer... sweating under the sun with the smell of coconut and salt water wafting by...

Wait a minute!

If you're in business, then those may not be relaxing thoughts at all! It's time to do something about growing your business!

Unless you're in a tourist industry (in which case you need marketing [...]]]></description>
		<link>http://www.epiphanymarketing.com/blog/2010/07/13/3-small-business-marketing-ideas-for-the-summer/</link>
			</item>
	<item>
		<title>Facebooking at Work?</title>
		<description><![CDATA[[caption id="attachment_291" align="alignright" width="283" caption="Waste of Time?"][/caption]You or your company have probably already grappled with the question at some level or another:
Should employees be permitted to use Facebook or Twitter on the job?
The typical reaction from owners &#38; managers is some flavor of: "What a waste of time!" And while I'm the first one to [...]]]></description>
		<link>http://www.epiphanymarketing.com/blog/2010/03/25/facebooking-at-work/</link>
			</item>
	<item>
		<title>Does Social Media Marketing Really Work?</title>
		<description><![CDATA[[caption id="attachment_285" align="alignright" width="244" caption="Hoping for Business?"][/caption]

Getting fans and followers is awfully trendy right now. But if you're like many small business people, you're probably saying, "Yeah... but does it increase sales?"

Our clients and trainees have known for some time that it's possible to grow your business with social media because, when approached strategically, it [...]]]></description>
		<link>http://www.epiphanymarketing.com/blog/2010/03/18/does-social-media-marketing-really-work/</link>
			</item>
	<item>
		<title>Offline Marketing is Dead</title>
		<description><![CDATA[[caption id="attachment_271" align="alignright" width="300" caption="What can you do to sustainably reach out?"][/caption]

You know it... and I know it. Offline marketing the way you've always done it doesn't work. (Stick with me for a video clip about what is working.)

Direct mail response is down. Your hometown newspaper is quickly becoming your hometown leaflet. I'm willing to [...]]]></description>
		<link>http://www.epiphanymarketing.com/blog/2010/03/11/offline-marketing-is-dead/</link>
			</item>
	<item>
		<title>We Goofed! (Warning! Don&#8217;t Let Your Marketing Go Wrong)</title>
		<description><![CDATA[[caption id="attachment_226" align="alignright" width="300" caption="Whoops... I Goofed."][/caption]

Today I had to eat some crow.

And I know you've been there too, so you know it just isn't any fun. But I had to apologize today to thousands of people for completely dropping the ball.

In hindsight, it all seems very simple. People we've met through webinars we've done, [...]]]></description>
		<link>http://www.epiphanymarketing.com/blog/2009/11/10/we-goofed-warning-dont-let-your-marketing-go-wrong/</link>
			</item>
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		<title>Increase Your Response: Make &#8216;Em an Offer They Can&#8217;t Refuse</title>
		<description><![CDATA[Here's #5 of 5 Ways to Increase Your Response just by changing the words you use!
5. Make 'Em an Offer They Can't Refuse
In the spirit of Don Corleone (and with your best hoarse Godfather voice) think about what motivates -- no, drives -- them... then give 'em something to do.

Discounts are good, but remember #4 [...]]]></description>
		<link>http://www.epiphanymarketing.com/blog/2009/09/22/increase-your-response-make-em-an-offer-they-cant-refuse/</link>
			</item>
	<item>
		<title>Should You Use Social Media to Market Your Business?</title>
		<description><![CDATA[We've already tackled the question about YouTube for Marketers recently, and I've been a big believer in it for a number of years. In fact, business owners and entrepreneurs in our 21st-Century Strategic Marketing Program have heard me beat the drum of not just YouTube, but also social media outlets (including Facebook and Twitter) since [...]]]></description>
		<link>http://www.epiphanymarketing.com/blog/2009/08/19/should-you-use-social-media-to-market-your-business/</link>
			</item>
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		<title>Increase Your Response: Pass the &#8220;So What!&#8221; Test</title>
		<description><![CDATA[Here's the 4th of 5 Ways to Increase Your Response just by changing the words you use!


[caption id="attachment_206" align="alignright" width="300" caption="Bored Customer"][/caption]

Pass The "So What!" Test
One of the biggest contributing factors to the dismal results that small business marketing tends to get has to do with the value and sequence of your content. Again... it [...]]]></description>
		<link>http://www.epiphanymarketing.com/blog/2009/07/21/increase-your-response-pass-the-so-what-test/</link>
			</item>
	<item>
		<title>Increase Your Response: Write From &#8220;Me&#8221; to &#8220;You&#8221;</title>
		<description><![CDATA[Here's the 3rd of 5 Ways to Increase Your Response just by changing the words you use!


[caption id="attachment_202" align="alignright" width="300" caption="Hey You!"][/caption]

3. Write From "Me" to "You"
I have a shocking revelation for you: Your future customers don't care about you.

That's right. I said it. I'll say it again.
They don't care about you.
Why, then, is so [...]]]></description>
		<link>http://www.epiphanymarketing.com/blog/2009/06/15/increase-your-response-write-from-me-to-you/</link>
			</item>
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		<title>Should You Use YouTube to Market Your Business?</title>
		<description><![CDATA[One of the questions I am frequently asked by people exploring their online marketing options is:
Should I be using YouTube as a marketing tool?
The answer is 100% "Yes!"

In fact, we recently trained the members of our Strategic Marketing Program on this very topic:



Not yet receiving valuable training on marketing your business in the 21st Century? [...]]]></description>
		<link>http://www.epiphanymarketing.com/blog/2009/06/04/should-you-use-youtube-to-market-your-business/</link>
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