Epiphany Marketing's Strategic Marketing Blog

Whoops... I Goofed.

Today I had to eat some crow.

And I know you’ve been there too, so you know it just isn’t any fun. But I had to apologize today to thousands of people for completely dropping the ball.

In hindsight, it all seems very simple. People we’ve met through webinars we’ve done, relationships we’ve built, perhaps even those who have visited this very blog… they were all supposed to be getting our content via e-mail.

As it turns out, it simply wasn’t happening. We were building huge databases of people who should’ve been hearing from us… and they were getting absolutely nothing.

As you might imagine, it’s embarrassing for this to happen to someone whose business is built around helping other people develop communication strategies.

“Deliver value! Consistently! Develop a plan to stay in touch, and implement it!”

And while we certainly have been doing that… there were huge gaps in our business where it just wasn’t happening.

So… today, I have owned up to it, taken responsibility, and apologized. And we’re fixing the business processes that weren’t working properly so that it won’t happen again.

Perhaps you got an e-mail from me. If so, thanks for visiting here. I’m looking forward to having you join us for that exclusive webinar I told you about. If you feel the need to tell me how terrible it is that we goofed up, please leave a comment. I don’t delete even the negative ones (unless you’re just a spammer). Of course, all responses are welcomed.

If you’re here and you aren’t receiving e-mails from me… well, then I encourage you to sign up today. Not only will you receive valuable information on how to grow your business in this (or any!) economy, but I’ll also make sure you’re invited to our next private webinar.

We’ve already tackled the question about YouTube for Marketers recently, and I’ve been a big believer in it for a number of years. In fact, business owners and entrepreneurs in our 21st-Century Strategic Marketing Program have heard me beat the drum of not just YouTube, but also social media outlets (including Facebook and Twitter) since the program’s inception in early 2008.

Clients are now asking about social media more than ever before, particularly as we help them develop comprehensive marketing and communications strategies that they in turn get busy implementing. In my opinion, the number of businesses who should not be using social media is rapidly diminishing. If you own a small business, if you are a salesperson, or if you in any way are responsible (or rewarded) for bringing customers or revenue into the company you work for, then you need to have a social media strategy.

No one has said it better than the creator of this video:

For help developing your 21st Century Marketing Strategy, or to find out more about our low cost, high ROI training programs, contact us today. You’ll be glad you did.

Free Webinar: How To Dominate Your Marketplace Using Social Media

UPDATE: Join us for a free webinar Thursday, September 10th at 9PM Eastern.

Guerrilla Social Media Strategies for the Small Business and Sales Professional

Trying to make sense of Twitter? Befuddled by Facebook? Not sure where to start?

In this informative 90-minute webinar, David G. Johnson will be talking about how to decide which social networks make the most sense for your business, how to get started, and how to ensure that your precious time and resources aren’t wasted.

Whether you’re an experienced social networker or not even sure whether to stick your toe in the waters, you can’t afford to miss this valuable educational event!

In addition to lots of great instruction, there will be a Q&A session at the end which allow you to get your questions answered by the expert!

Space is limited.
Reserve your spot here.
David G. Johnson is the founder of Epiphany Marketing, LLC and has been helping businesspeople just like you establish highly profitable, cost-effective marketing strategies that leverage technology for the past 11 years.