Imagine... A Steady Stream of New High Probability Prospects Coming Into Your Business Every Month!

From the Desk of David G. Johnson
Friday, July 30th 2010

Let's face it.

Marketing your small business is tough.

It seems like it's one of those jobs that — even if you're sizeable enough to have a good team in place - nobody seems to have a handle on. Plus, in the 21st Century, all the rules have changed. People — your customers and your would-be customers — are bombarded with literally thousands of marketing messages every single day. From the "placed news" (advertising masquerading as news stories) in the daily papers and TV news programs, to the radio ads and "mentions" on the morning commute, to the billboards and signs on the daily drive, to the banner ads and text ads on frequently visited websites, to the bombardment of messages in e-mail inboxes and now cell phones (!), your message stands an enormous chance of getting lost!

How do you get the right message to reach the right people and cut through all the noise?

In today's world, it no longer matters if you have…

• The very best product(s) and/or service
• The best qualifications
• A beautiful showroom or place of business
• The best sales force
• The best value in your industry
• Top-quality staff

As many failed businesses will tell you, you can have any (or even all) of the above, but if your present and future customers don't know it, you'll continue to struggle to achieve more.

"But I Can Just Advertise… Can't I?"

Can you?

Can you really afford to throw money at untracked, unmeasurable, expensive ad campaigns that don't deliver the right message to the right people in a way that causes them to take action?

Let me let you in on the advertising world's dirty little secret. This is something that no ad salesperson in his or her right mind will ever tell you… but they all know it. Unless you already have an enormous brand — the kind that doesn't need to advertise — 9 out of 10 (if not more) advertising efforts do little to create actual new business.

If you're like most small business owners and entrepreneurs, you've probably got a story to tell about money wasted on advertising. Maybe — like so many — you never saw a response at all. Or maybe — like so many others — you found yourself dealing with an overwhelming response but somehow not getting very much real business in the end.

This is why when you bring up the subject of marketing with many small businesses, they just throw their hands up in frustration.

"What Do I Do?"

First let me share some good news with you: there is hope. There are a very few simple elements to an effective, measurable, results-oriented marketing strategy that you can apply that will begin to deliver results right away.

Businesses that have taken the time to employ this strategy are finding that their customers are coming to them.

Does it sound too good to be true?

Think of it like this: your marketing strategy — when it is properly thought out and implemented - becomes a giant electromagnet that literally pulls your future customers to you… and, it will ensure that they stick around as long as you keep it going.

I Can't Do It For You...

The simple fact is that I am turning away opportunities on a daily basis to work with new clients. I tell them all the same thing: I'm too busy.

Several months ago, after deliberating for a long time over how best to help others like you in your business, I came to a few key conclusions:

Here's what I propose…

Sign up now, and I will send you some preliminary materials. This will consist of a couple of documents for you to read, some questions for you to answer, and a 30-minute recording for you to download and listen to.

Once you've received and started working on these initial materials, we will hold our first telephone meeting. This meeting will be held via a conference call. At that meeting, we will introduce you to the other members of the group and get on the same page so we can move forward.

Each group is limited to 20 people. Why? Very simply, it is because if we try to work with a group larger than 20 people, your benefits become diluted and the amount of time we have to work together on your business is reduced.

On each call, we will spend approximately 45 minutes going through the concepts that I'll be teaching. Then, we will have a 15-minute Q&A session so that we can talk specifically about how best to apply what you've learned to your business right away.

We will start by meeting 3 times per month for 90 days. There will be a 4th meeting each month which we will devote primarily to Q&A. In that 4th meeting we will also highlight the progress of the members of this mastermind group. This will allow us to cross-pollinate ideas across the group and tap into the creative potential that exists.

"Can I Send Someone Else?"

Now for a reality check: no one can do this for you. As the owner, founder or managing partner in your business, you must get involved.

I'm not saying that the implementation of the strategy can't be carried out in part by others — in particular by people on your team (or else people that you contract with) to do some of the dirty work.

But I am saying that you must be involved from the beginning and stay involved at some level throughout.

Here's why:

Like it or not, marketing is a continuous, pervasive process. It's not something you do one day and then never have to do again. A solid marketing strategy will impact every part of the way you do business, beginning with you. Effectively marketing requires that you get on board and recruit everyone from your team to be on board with the marketing strategy. This strategy must begin to infiltrate every part of your business for you to have the maximum results

So… you may allow 1 person from your business to listen to the calls with you. I'm going to ask that only you actually speak on the calls — this is out of respect for the other members of the group.

However… each meeting will be recorded so that you can download it after the fact and listen to it again and again as needed. You may also share the recordings with anyone from your team that is involved in executing the strategy. (Please don't share this valuable proprietary information outside your business.)

"What About Personal Attention?"

In the 3rd month, you and I will have a one-on-one coaching call to talk about your business. This will be where we get the chance to work shoulder-to-shoulder on the unique problems you have and adapt the strategy to your one-of-a-kind business.  The reason we wait until the 3rd month is so that you have time to absorb and begin to apply the strategies so we can maximize our one-on-one time together.

Also, you will have access to our recently-launched members-only website where you'll be able to submit your questions and start discussions. This allows the other members of the group to see your questions as well as the answers. This is a powerful way to shortcut the learning curve for you and begin to truly benefit from the other members of the team, since all of us will be able to respond and discuss.

Membership to similar websites goes for a minimum of $97/month, but this one will be included in your package during the time we're meeting together.

Here's How You'll Benefit...

This is a one-of-a-kind opportunity. The techniques you'll be learning here are not only effective, they are bleeding edge, up-to-the-minute and being tested in real-time.

When We're Finished, You Will Have...

...a comprehensive marketing strategy that helps you target the RIGHT PEOPLE with the RIGHT MESSAGE using the RIGHT MEDIUM.

You will learn:

• The critical questions you must be asking yourself to make sure you have a sound, comprehensive marketing strategy.
• How to know with certainty whether a given marketing initiative is right for your business.
• Where the internet fits into your overall marketing strategy.
• How to use FREE and LOW-COST tools to attract the right prospects to your business.
• How to decide where your marketing budget should and shouldn't be spent.
• How to show up in top positions (for FREE!) in search engines like Google, Yahoo & MSN when your future customers are looking for answers to the problems your products and services will solve for them!

This reminds me... I had lunch not long ago with one of my clients on whose business we implemented some of these strategies a couple of years ago.

He was upset with me because he no longer showed up as the TOP 40 results in Google for his keywords. (This means that he used to occupy ALL positions on ALL of the first 4 pages when someone searched those keywords. He still dominates the top results, but he was upset that someone would find ANYONE ELSE in the first 4 pages!!)

(And in case you're wondering...I told him we could fix that* using 2 simple strategies that DON'T COST A DIME!)

• Exactly what to do to make the most out of your ranking in search engines

One more thought about the client I just mentioned... his medical practice now gets MORE THAN HALF of its new patients from the web. (And he's a specialist!)

• Why your LAST marketing initiative failed, and what to do to fix it.

What is This Program Worth?

The answer is... it depends on your business. How would it affect your bottom line if you could stop wasting money on advertising, direct mail, telemarketing, cold calling and other methods that aren't working for you?! (By the way, I use all 4 of those methods at times -- the main thing is to know when and when not to use them, and to know EXACTLY HOW to use them effectively!)

How much additional revenue and/or profits would you pocket this year if the number of new prospects you were working with DOUBLED... or TRIPLED while your cost of acquiring them went down?

Only you can answer those questions... but I'm guessing that you'd pay thousands... and into the tens of thousands of dollars to achieve those results.

Let's Get Started!

Now that you've heard about the results we're getting and learned more about these concepts from the conference call,  I know that you're ready to see results in your business right away.  So, let's get started! I don't want to wait on this any more than you do…

If you're tired of lackluster results from your marketing efforts and you're ready to make the changes that you need to make and begin to cultivate the business that you have, then sign up today! You won't regret it!!

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